SEO

Your Marketing Organization

Actionable ways to drive diversity, equity and inclusion The lack of diversity in the advertising and marketing industry is not a new issue. There has been talk for years about the need for and benefits of diverse teams and the lack of Black and minority representation in the industry. We …

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Unpack Google’s Page

Replay: SEOs unpack Google’s page experience update on Live with Search Engine Land: On Friday, June 12,  Search Engine Land contributing editor, Barry Schwartz, held a discussion with SEO content experts about on-page experience in preparation for Google’s Page Experience Update. Watch the full session above. The conversation kicked off …

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Google Demographic

Google to prohibit demographic, zip code targeting for housing, employment, credit ads Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing and credit advertisers will no longer be permitted to target or exclude their ads being from being shown …

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Counterfeit Goods

Google to allow removal of counterfeit goods from search results Google is now allowing users to report counterfeit goods within the organic/free Google search results for removal. This works similar to the DMCA process, where you can request removal of stolen copyrighted content from Google’s search results. What are counterfeit …

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Life After Google Shopping

Don’t be a one-trick pony Google shopping is the 800-pound gorilla and it’s the default ad platform many people jump on. If it’s not Google, it’s Facebook and Instagram that people want to pour money into. However, what a lot of brands miss out on is having a true cross …

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Text Messaging Marketing

Text messaging is the most effective marketing channel most retail brands aren’t using Average e-mail open prices for retail marketing experts are simply over 18%, however greater than 90%of sms message are opened up by receivers– generally within mins. Also as messaging is acquiring in appeal as an advertising and …

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Martech Spotlight

: How Kenshoo does digital commerce ad management Kenshoo Ecommerce combines holistic measurement of Amazon Advertising activity, retail analytics and product-driven data with optimization technology. Advertisers have access to product-driven campaign management at scale. Features such as bulk creation, automated actions and keyword management provide a way to control complex …

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Google Webspam Report

Cracking down on renegade linking practices, auto-generated content Google discovers more than 25 billion spammy pages a day, according to its annual webspam report released Tuesday. The company also published a companion post on why it’s important to keep spam out of search results. The definition of spam. “We define …

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Silence Is Not An Option

Brands dive in with protest support George Floyd was killed by police on May 25. Since that time, Black Lives Matter (BLM) protests have swept much of the country and grown into an international movement against racism and police violence. Most brands have historically avoided taking political stands for fear …

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Data Roundup

Data roundup: Resources to help you market more effectively during COVID-19 The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more shifts as some people start to return to work and leisure activities. Understanding changes …

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