SEO

What do local SEOs really think of Google My Business support? It’s already hard to remember a time when a local SEO’s priorities included having to deal with Google My Business’ various support teams across email, phone, live chat, and social media. Earlier this year, though, it was a different …

Compare ad management tools for Google Shopping, Amazon, and more \ As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech …

Google Chrome to crack down on battery- and data-sucking display ads   Google’s Chrome browser will start blocking resource-heavy ads around the end of August, the company announced Thursday. Ads that are programmed poorly, aren’t network-optimized or mine cryptocurrency (seriously) can affect users’ devices — hogging network data and draining …

Amazon Posts: A feed-based shopping experience on Amazon   As part of its ever-expanding repertoire, Amazon has added a feed-based shopping experience with Amazon Posts. Here is a quick rundown of what the program is, the current state of tools and capabilities, and how brands should approach it moving forward. …

Retailers can now link their PayPal and Google Merchant Center accounts Connect your PayPal account to Google Merchant Center. When Google announced last month that its Shopping search results would include free listings, it also announced an integration with PayPal. That integration is now live. Retailers and brands using PayPal …

e-commerce is booming according to three reports Retail sales were down 8.7% in March, the steepest decline ever recorded. However in April, e-commerce enjoyed unprecedented growth, aided in part by government stimulus payments. And over the past past week, data released by Adobe, Shopify and PayPal reflect the scale of …

What are enterprise workflow and project management tools and how do they help marketers? The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, …

Stores have been closed so location data isn’t relevant, right? Wrong. Until COVID-19 hit, location data was being used by marketers for real-world audience insights and online-to-offline attribution. And while smartphone data has gotten attention as part of “contact tracing,” one could assume marketing use cases for location data have …

The time for a website migration is now! Back in March I wrote about reconsidering your decision to pull back on digital marketing budgets due to COVID-19. In a time of uncertainty, it’s natural for businesses to be questioning their spending. As revenue is declining many companies are becoming rich …

Don’t try to reinvent the SEO wheel, says Google’s Martin Splitt “You might shoot yourself in the foot when you don’t expect it, so why would you build something more brittle if all it does is solve a non-problem?” Martin Splitt, search developer advocate for Google, warned SEOs and developers. …