SEO

Marketing technology is growing rapidly, and the magnitude of the next MarTech conference (San Francisco, May 9–11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to drive your digital transformation and improve your customer experiences! The …

The agenda for our upcoming SMX Advanced 2017 show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, June 13–14, 2017, at the Bell Harbor International Conference Center in Seattle. To increase your odds of being selected, be sure to read the agenda. …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google featured snippets now often followed by the ‘people also ask’ boxFeb 14, 2017 by Barry Schwartz The “People also ask” gets more frequent and prominent …

ouh_desire / Shutterstock.com In 2015, Google launched a feature named people also ask that inserted a box of additional query expanders into the main Google search results. Since then, Google tested showing more of these query expanders as the user clicked on them. That dynamic loading “people also ask” feature …

Google is using this Valentine’s Day to show its love for the pangolin, an endangered animal whose natural habitat stretches across Asia and Africa. According to Google, the animal is not only the world’s only scaly mammal, it is also the world’s most trafficked mammal. To raise awareness around the …

Google Maps has added a new list-making feature that lets users save locations to a specified list so that it can be accessed later — even offline — and shared with other users. To save a location in Google Maps, tap on its name and then the “Save” icon to …

If you are targeting local searchers and have not employed a “Near Me” SEO strategy, I think it’s time we had a talk. As you can see, Google Trends data shows explosive growth of “things to do near me” queries worldwide. But it’s not just “things to do” — it’s …

In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its search results to remove right-side ads on desktop and to increase the number of ads appearing above the organic results to as many as …

Tuesday, February 7, 2017, there seems to have been a Google algorithm change that adjusted how many sites rank — both for good and bad. I’ve been tracking the update since Feb. 8, and over time, more and more webmasters and SEOs have been taking notice of the ranking changes …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: No comment on possibility of a Feb. 7 algorithm updateFeb 13, 2017 by Barry Schwartz Did your rankings in Google get better or worse over …