SearchCap: Google featured snippets and ask box, link building & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google featured snippets now often followed by the ‘people also ask’ box
  Feb 14, 2017 by Barry Schwartz

  The “People also ask” gets more frequent and prominent placement in Google.

• Want to speak at SMX Advanced? Here’s how
  Feb 14, 2017 by Chris Sherman

  The agenda for our upcoming SMX Advanced 2017 show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, June 13–14, 2017, at the Bell Harbor International Conference Center in Seattle. To increase your odds of being selected, be sure to read the agenda. Understand what the sessions are […]

• 179 reasons to attend MarTech San Francisco — Rates increase next week!
  Feb 14, 2017 by Search Engine Land

  Marketing technology is growing rapidly, and the magnitude of the next MarTech conference (San Francisco, May 9–11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to drive your digital transformation and improve your customer experiences! The range of expert insights and […]

• Build Your Ultimate Martech Stack
  Feb 14, 2017 by Digital Marketing Depot

  It’s not enough to build a martech stack; you’ve got to build the right stack for your organization. Strategy, efficiency, integration and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Act-On’s senior director of marketing services and operations, Linda West, as they discuss the stack-building challenges facing marketers […]

• Seasonal and holiday link building
  Feb 14, 2017 by Andrew Dennis

  It’s not too early to start thinking about Valentine’s Day 2018! Columnist Andrew Dennis explains how to structure a link-building campaign for success during crucial seasonal periods and provides an outline for preparing 12 months in advance.

• How to use psychological principles to improve ad copy
  Feb 14, 2017 by Jason Puckett

  Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• New for 2017 — Enterprise SEO Platforms: A Marketer’s Guide
• Facebook turns sound on by default in videos, debuts TV apps
• 7 tips for small manufacturers thinking about using AdWords
• Why machine learning is critical to multi-touch attribution
• ‘Things to do near me’ SEO
• 179 reasons to attend MarTech San Francisco – rates increase next week!
• Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion
• Publishers Clearing House attributes 26 percent revenue lift to header bidding
• 4 ways to grow your return on personalization
• Ready for GDPR? This white paper points you in the right direction
• How ads on Google for its own products can impact the prices other advertisers pay
• 2017 Hashtag Bowl winners: Congrats To Twitter, Anheuser-Busch Eggo
• Brands’ Snapchat viewerships have increased despite Instagram’s rise, per Snaplytics
• Build Your Ultimate Martech Stack

Search News From Around The Web:

Industry

• Ammon Johns, SEO Legend Fixture, GoFundMe, Search Engine Roundtable

Local Maps

• Street View comes to Ghana and Senegal, Google Earth Blog

Link Building

• Link Building Case Study – Passively Obtained Natural Backlinks, EricWard.com

Searching

• Bing Adds Image Search Filters for Suggested Disambiguation Queries, The SEM Post
• DuckDuckGo Has Plans to Be More Than Just a Search Engine, Search Engine Journal
• The Evolution Of Voice Search, PPC Hero

SEO

• 5 SEO Wins to Boost Your Website’s Traffic, Search Engine People
• 7 SEO Rules Every Marketer Should Know, SEM Rush
• Google Search Console Updates Crawl Status/Errors Report For Mobile Apps, Search Engine Roundtable
• Google’s Gary Illyes Did You Know Tweets Share Known SEO Knowledge, Search Engine Roundtable
• How a Website Redesign Increased Organic Traffic [CASE STUDY], Search Engine Journal
• Is Google poised to shake up recruitment SEO?, impression.co.uk
• Ranking Factors, sistrix.com
• SEO: The Best Aren’t Always Transparent, ahrefs.com
• Subfolders, Subdomains, Microsites and SEO: Everything you need to know, Stone Temple
• The 2017 Local SEO Forecast: 10 Predictions According to Mozzers, Moz
• The Myth of the Google Update, SEO Theory

SEM / Paid Search

• Flowers, Greeting Cards, Food Gifts This Valentine’s Day in Paid Search Advertising, AdGooroo
• Yoast SEO 4.3: It’s time for Spanish, Yoast

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