SEO

Mike Blumenthal reports Google is rolling out a new interface for businesses to manage their photos for their Google Maps listing. The new interface has replaced categories with tags, it added a new way to post your cover photo, the profile photo and a your company’s logo. “While the profile …

There are now 8.2 million US homes with Amazon Echo/Alexa devices according to one estimate. And voice analytics company VoiceLabs says that Google has sold somewhere between 400,000 and 500,000 of its Google Home devices since launch. Echo and Home thus make a market approaching nine million “voice-first devices,” according …

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems. If you are a B2B …

Paid search spend growth held steady in Q4 with 14 percent growth year over year, according to Merkle’s latest Digital Marketing Report. That’s up from 13 percent growth seen in Q3. Google’s many changes, including device separation, helped drive growth. In Q4, CPCs were off just 0.5 percent, and click …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle: Google Q4 search growth aided by changes other than ETAsJan 24, 2017 by Ginny Marvin Overall paid search growth remained steady in Q4. Separate device …

One of the most successful features of Bing Ads has been Google Import, which lets advertisers port over existing AdWords campaigns into Bing Ads. It has significantly spurred adoption by making it mostly effortless to give the platform a chance. Now, Bing Ads is adding Automated Imports for campaigns ported …

It looks like Google is back at it with testing ad label variations in the search results. After transitioning from yellow to green in 2016, Google appears to be testing a green outlined label. Twitter user @matibarnes  in the UK shared a screenshot on Twitter Tuesday. Here’s the test treatment he spotted …

Having the same search query leading to different ad groups can be bad news. The data about that query isn’t all in one place, making it harder to see how it is performing. It also gets in the way of managing bids: if some queries do badly, turning the bids …

Today’s Google Doodle pays tribute to Ed Roberts, an early leader of the disability rights movement and co-founder of the World Institute on Disability. After contracting polio at age 14, Roberts was paralyzed from the neck down. In spite of spending the rest of his life in a wheelchair and …

Google’s Satyajeet Salgar announced on Twitter that the company has launched the “book preview” feature you’ve seen on Google desktop search, now on the mobile search results. So if you are in a region where book previews are allowed, such as in the United States, and a book has previews …