SEO

Google announced they now let you search using sequences of two or three special characters, something many coders do when looking for programming help in search. So now you can go to Google and search for technical queries such as [== vs ===] and [+=]. Google gave the example, if …

  If you thought the 80 character description line available in expanded text ads already afforded a lot more room to get your message across, you could soon be seeing double that character count. Valerio Celetti noticed the option to add a second description line to expanded text ads in …

If you are using the Google-backed Accelerated Mobile Pages, there appears to be an excellent chance that those AMP pages are not being tracked correctly, if you use Google Analytics. Christian Oliveira, a technical SEO consultant, posted a long, technical explanation of the issues AMP is giving with proper tracking …

After running in beta in the US since last June, Bing Ads Editor is now available globally. The Mac version of the desktop editing tool for Bing Ads campaigns has been at the top of advertisers’ feature requests lists for years. The Mac version has parity with the Windows desktop editor, …

John Mueller, a Webmaster Trends Analyst at Google, wrote a blog post explaining how SEOs and webmasters can handle site outages or closures that last for a day or longer. This is when a webmaster intentionally takes down the site for maintenance, site moves, religious reasons or other reasons. John …

In a rare move, Google confirmed that a publisher named Natural News was penalized and deindexed by the major search engine over Google webmaster guidelines violations. In fact, Google’s John Mueller specifically said the site was using sneaky mobile redirect, and once that is “cleaned up, the site can submit …

Today’s Google doodle honors Abdul Sattar Edhi, a man who dedicated his life to providing social services for those in need. Crediting Edhi with being a “global-reaching philanthropist and humanitarian,” Google says Edhi was born in India but moved to Pakistan soon after it became a nation, founding the Edhi …

Why are we so afraid of links? Back in the old days of SEO, we loved any link if it was free, even if it was from a spammy scraper site or the lowest-quality directory you’ve ever seen. If we did nothing to get that link, it was a great …

Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of total possible clicks you are receiving with your Shopping ads. If you aren’t reviewing this metric on a regular basis, 2017 is officially the time to start the habit. …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After rare Google confirmation of on-site penalty, Natural News is back in Google’s indexFeb 28, 2017 by Barry Schwartz HealthNews.com confirms being reincluded in the Google …