SEO

As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at that sentence, here are four facts that reveal why ignoring data is like ignoring the fact that you are currently on fire: 1. Online advertising is getting …

Selecting the right content management system (CMS) is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works for your end user and your organization …

Flickr has rolled out a “similarity search” option that allows users to go deeper into their initial set of search results by clicking on an image to find the photo they want. “Today, we’re introducing similarity search, which uses advanced technology to allow you to discover visually similar photos without …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Flickr’s new ‘similarity search’ feature makes it easier to find visually similar photosMar 7, 2017 by Amy Gesenhues Flickr says its new search option uses advanced …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How we hijacked Google’s SEO guide search rankingsMar 6, 2017 by Dan Sharp Contributor Dan Sharp shares an experiment in which his company was able to …

Google announced Monday that as of March 29, 2017, the AdWords default view-through conversion window will shrink from 30 days to one day. View-through conversions are counted when a user converts after a display or video ad impression is viewable but not clicked on. The change means only conversions that occur …

Today’s Google doodle marks the 37th anniversary of the Komodo National Park, located in West Manggarai Regency, East Nusa Tenggara, Indonesia. Originally created to provide a safe harbor for the 5,700 Komodo dragons that live there, Google says the park’s wildlife inhabitants are far-ranging. “In addition to the Timor deer, …

Google has added a new feature to the top stories carousel named “related picks.” Related picks may show up under the top stories AMP carousel, and aims at giving searchers another way to expand their queries to see even more top story content. If you search on mobile for a …

Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing, conversions, analytics and more? Google Tag Manager (GTM) allows you to add or update tags without having to bother your developer. Google Tag Manager gives you control over how your …

Product Listing Ads (PLAs) across desktop and mobile have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers with a richer, more intuitive search …