SEO

We’re just 2 weeks away from Search Engine Land’s SMX West, the premier marketing conference for search obsessed professionals! What’s in it for you! Join us March 21-23 for more than 100 dynamic and authoritative speakers, keynotes, exceptional networking (including our featured Google Dance!) and more. If you’re obsessed with SEO, …

Kashin / Shutterstock.com Last summer, Google began a test showing business names in the headlines of call-only ads after the phone number. The change led to better conversion outcomes, and Google is now rolling it out of testing globally. Business names now show in AdWords call-only ads globally. This was one …

Collaborating is powerful. Harmonized teams produce superior outcomes for their organizations. That’s why you should bring your entire team to MarTech, May 9-11 in San Francisco, CA. You’ll get strategies, insights and be introduced to marketing technology solutions that accelerate your organization’s digital transformation and customers’ experiences. Attend for: Case …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out AdWords account-level call extensions, among other call updatesMar 8, 2017 by Ginny Marvin Business names in call-only ads, more detailed reporting and an …

If you manage marketing or search for a multi-location brand, you already know the game-changing potential of local search. But just when you think you’ve got everything figured out, the rules change. The local marketing industry has been over-focused on listings management, and today it’s primed for a rapid evolution. …

A month after Pinterest teased how it will bring its visual search engine to the real world, the social network/search engine is extending its ability to turn images into search queries across the wider web. On Tuesday, Pinterest began updating its browser extensions so that people can click on an image on any web …

To celebrate International Women’s Day 2017, Google has pulled 13 of its past doodles honoring women. The collection highlights females through history who pushed the boundaries and contributed to the advancement of women — and men — in extraordinary ways. “Our slideshow Doodle features a little girl whose grandmother tells …

When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What might seem …

The big news coming out of Google’s AMP Conf in New York is that the mobile framework is set to roll out to a billion more people in Asia. Chinese search engines Baidu and Sogou are adopting AMP; so is Yahoo Japan. Google’s VP of Search and AMP lead David …

Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through when trying to figure out the focus of your SEO strategy. What’s more overwhelming is that’s just one search. Each year there are new posts of …