SEO

A Harris Interactive survey recently commissioned by Lithium found that happy customers – those that have a great brand experience – spend up to one-third of their disposable income with those brands. Customers care even more about their brand experiences than about the products themselves. So how do you use …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to fix missing data from Search Console analytics report soonMar 13, 2017 by Barry Schwartz No need to panic over the Google Search Analytics report’s …

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand …

Today, you can find FAQs on all types of websites, from local “Main Street” shops to global multinational corporations and everything in between. FAQ pages help people find answers to questions — and in doing so, can help improve customer service and the user experience. They can also reduce the …

Google is marking the Holi 2017 Festival — a Hindu celebration most often observed in India and Nepal — with a Google doodle reflecting a vibrant mix of colors associated with the holiday. The doodle leads to a search for “Holi Festival” and is being displayed on a number of …

Google Search Console has a new bug. Today, it is missing a whole day of data in the Search Analytics report. But you don’t have to worry, it is not anything you’ve done wrong. Google is aware of the issue and is working on fixing it. The day that is …

Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters filling their cart on Christmas Eve. We think about the winter holiday season. That’s no surprise, since last year, the winter holidays accounted for over $658 billion in sales, …

WebMD just launched an Alexa skill that promises to answer health and medical questions. But it seems there’s a lot it doesn’t know. The company’s press release offers a number of sample questions the assistant can potentially answer, such as: “Alexa, ask WebMD to tell me about type 2 diabetes.” …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search in Pics: Android ice sculpture, AMP team cloud balloonsMar 10, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images …

This is the first of a three-part series about SEM account management. SEM is a fun and constantly changing online marketing channel. There are numerous things that account managers can do to improve their account performance, and even to excel and get more responsibility from their organization. However, the first requirement …