A new study from Fivesight Research, “US Consumer Search Preferences Smartphone Desktop: Q1 2017,” finds that Siri is the mobile “search engine” of choice after Google. The study was based on a survey of 800 US adults split roughly evenly between iOS and Android users. Google was by far the …
Read More »SearchCap: Siri search, Google Maps spam & Google mobile-first index
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Siri is Google’s nearest mobile search competitor [Report]Apr 6, 2017 by Greg Sterling According to a survey from Fivesight Research, Siri had a larger share of …
Read More »National Brands & Local Search: Use Insights to Drive Actions
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? …
Read More »What the data tells us about the death of exact match and its impact
On March 17, Google announced an adjustment to the functionality of our beloved match types, effectively changing exact match into semantic match. For example, [new york flights] could potentially show for flights to new york, since the presumed intent is the same. The change affects two major parts of what …
Read More »Google hopeful the mobile-first index will launch by year’s end
Kashin / Shutterstock.com In November 2016, Google launched their mobile-first index experiment and hoped to do enough testing to launch it sometime in the near future. Well, it seems this mobile-first index has proven to be a challenge for Google, and they may not even launch it this year. At …
Read More »Google says it has reduced fake Google Maps listings by 70% since 2015
Google announced that they have heard about all the Google Maps spam issues over the years and have taken several steps to reduce the fake results in Google Maps. Google said that while “fewer than 0.5 percent of local searches lead to fake listings,” they still want to reduce the …
Read More »SearchCap: Bing chatbot, PageRank sculpting & RankBrain
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why the future is all about PASO — personal assistant search optimizationApr 5, 2017 by John E Lincoln Have you started considering voice search in your …
Read More »A guide to Google My Business for multi-location brands
With 40,000 search queries every second and 3.5 billion searches per day, we don’t need to make a case about why your business should be on Google, so let’s get that out of the way and assume you have built a robust local presence on Google My Business. The real …
Read More »Bing has a chatbot answering local search questions
Bing has added a chatbot to help users with some of its local search results for restaurants in the Seattle area. After getting a tip from a reader, I was able to reproduce the chatbot option in Bing’s desktop search results, but not in its iOS app nor in the …
Read More »The BIG SMX London Preview: Here’s Why You Should Attend
Search Engine Land’s SMX London is every SEO and SEM’s dream. Join us May 23–24 for a tactic-packed agenda with more than 40 dynamic and authoritative speakers, keynotes and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s …
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