In a 2013 survey of 1,000 Americans, conducted by market research firm YouGov, 47 percent of respondents indicated they would most likely purchase an item if it had “made in the USA” branding on it. And in 2015, Consumer Reports found that eight out of 10 American consumers said they would …
Read More »Google announces similar items schema for image search on mobile
Google’s image search results on the mobile web and in the Android Search app are now showing “similar items” — i.e., if you’re looking at “lifestyle” images and click on one that you like, Google may show you additional product images from places where you can buy the item(s). Julia …
Read More »Mary Pickford Google doodle marks 125th birthday of the ‘Queen of Movies’
Today’s Google doodle honors film star Mary Pickford on what would have been the actress’ 125th birthday. While best known as a leading actress during the silent film era, Pickford was also a director and producer. She co-founded the United Artists film studio, and was an original member of the …
Read More »SearchCap: Google fact checks, Ask.com privacy bug & SEO winning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands fact-checking effort to all searches worldwideApr 7, 2017 by Danny Sullivan Is an online claim true or not? Google hopes special callouts for fact-checking …
Read More »Take the MarTech survey: Is marketing art or science?
The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject. Please …
Read More »Google expands fact-checking effort to all searches worldwide
Last October, Google launched support to highlight fact-checking articles within Google News in the US and the UK. Now those articles will get special presentation as part of general Google searches worldwide. Fact checks as part of regular Google search Here’s an example of how the expanded fact-checking looks, which begins today. Below …
Read More »Search in Pics: Google antlers, cloud car & nap hexagons
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google antler wall decor: Source: Instagram Google nap hexagon: Source: Twitter …
Read More »Ask.com exposing real-time user queries to the public
Ask.com’s Apache server status page is open to the public at ask.com/server-status. That technically means that any queries and user actions done on that server on Ask.com are open to anyone to look at. It is unclear how long this page has been open to the public, but the server …
Read More »5 quick SEO wins for new clients
I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO experts across the country and wanted to share their advice. Most of the answers I received fell …
Read More »E-commerce companies can improve revenue by following these 5 tips
E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the advice I offer below is complicated, difficult or expensive. After learning these simple strategies, please share them with anyone else who might benefit from them. It may even be someone …
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