SEO

Research is critical to securing the links your site needs. Research is necessary to work intelligently and strategically. A few months back, I published a post here on Search Engine Land that outlined the philosophies behind a sound link strategy. Today, I want to build on that post and show the execution …

Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study points out that “geographic proximity is the coin of the emerging localized-search realm,” which matches what I observed with the Possum update in 2016. This major algorithm update was responsible …

Two patents were recently granted to Google that paint a very interesting picture of the future of search. These patents are: Detecting and correcting potential errors in user behavior Guided purchasing via smartphone Before we dive in, I feel it’s necessary to point out that having a patent granted does …

Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in …

With so many advertisers competing for high demand ad positions and search terms, and with constant fluctuations in the market, figuring out how to optimize your advertising spend within available budgets can be a real challenge. Predictive Search Bidding is a great way to control your costs while increasing your …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google working on fixing bug with the Links to Your Site reportApr 10, 2017 by Barry Schwartz Google Search Console reporting bug leads webmasters to panic …

Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues. A …

Google has confirmed they are actively working on a fix for the link report within the Google Search Console. Since Friday, April 7, the tool has been showing “no data available” notifications to those who were checking to see their link data in the tool. This type of reporting bug …

Google now lets you submit URLs to their index directly in the core Google search results page. All you need to do is search for [submit URL to Google], and Google will display a box at the top of the search results that enables you to submit a URL to …

Sridhar Ramaswamy, SVP Ads Commerce, at Google Performance Summit 2016. Google has set the date for its annual event where the company shares research and future updates for its ads and analytics products. The keynote will broadcast from San Francisco at 9:00 a.m. PT/noon ET on Tuesday, May 23. Formally called …