SEO

d8nn / Shutterstock.com If you find yourself facing an overflowing toilet, you’re not going to deal with it from the confines of an ergonomic desk chair. There’s no time to sit in front of the computer and do your due diligence. Unless you happen to be deft with a plunger …

Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a “people-based” approach to your search marketing, you can improve the cross-channel customer experience, optimize …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Target expands voice-commerce relationship with Google to battle AmazonOct 13, 2017 by Greg Sterling Retailer joins Walmart in climbing aboard the Google Express. Google now has …

Google has long touted the growth of queries with local intent, such as those that include the words “near me” or a location name, such as a city. Over the past couple of years, the search giant has set about to monetize this ever-growing segment of queries. Whether directly on …

You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines born in the ’90s, Google realized that the success of paid search advertising was directly tied to the quality and relevance of their paid search ads. After …

After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google plans to add pure service-area businesses (SABs) back into the local results — this includes home-based businesses. The disappearance of results for home-based …

Business listings with more content see more engagement, tend to rank higher and perform better overall. And as more searches take place on mobile devices (and eventually smart speakers and virtual assistants), marketers will need to expose more local business attributes and enhanced data for discovery and competitive advantage. According …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext begins to verticalize local business listings syndication with ‘Yext for Food’Oct 12, 2017 by Greg Sterling Moves seek to provide enhanced data with more vertically …

Update 10/11/17: We have heard back from Google on several outstanding questions and clarifications and updated this story to reflect that and what it lays out in a new FAQ about the change.  Following last week’s sudden announcement that Google AdWords campaigns may now spend as much as twice the daily …

Following last week’s sudden announcement that Google AdWords campaigns may now spend as much as twice the daily budget that advertisers set for their campaigns, many advertisers now find themselves heading into the fourth quarter with some unanswered questions about the implications of this new structure. The change went into …