SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out hands-free calling on Google Home to US and CanadaAug 16, 2017 by Greg Sterling One day relatively soon, home assistants could be generating …

We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that come close to converting, then change their minds. But there is much more to remarketing than abandoned shopping cart visitors, which is why I’ve been saying for the last …

Starting today, Google will return “at-a-glance” local pollen levels for pollen and allergy-related searches on mobile. Google says it worked with The Weather Channel to pull the pollen index and forecast data. Clicking the “More about seasonal allergies” link will take you to more detailed information on pollen counts. In …

The hardest problem in doing SEO isn’t the algorithm updates. It isn’t having access to the enterprise tools. It’s not even whether or not you have the experience to determine where to focus your efforts. No, the hardest problem in SEO is getting developers to actually execute recommendations. We all …

For the past few hours, the ability to leave reviews on local business profiles within Google search or Google Maps has not been functioning. Google has told us they are aware of the issue and are working on a fix. But currently, if you want to leave a review for …

Bing Ads is currently rolling out customizable, color-coded labels globally over the next few weeks. As in AdWords, labels can be applied at the campaign, ad group, ad and keyword levels to aid in account management and analysis. Any item can have as many as 50 labels associated with it. …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Labels are coming to Bing Ads Bing Ads EditorAug 15, 2017 by Ginny Marvin As in AdWords, labels can be applied at various levels of campaigns …

As Apple and Google became direct competitors following the rise of Android, industry observers wondered if (and anticipated that) someday, Apple would cease to offer Google as the iPhone’s default search engine. And while Cupertino has diversified away from Google, via Spolight Search, Siri and Bing, Google is still the …

I’ve recently softened my stance on competitive analysis. I once thought that it was not worth my time; usually, what I saw was that people were simply using it to copy another site’s link profile. I found it useful to look at how industries linked, of course, but it really …

Webmasters may have had a moment of panic in the days after Google made an update to the way impressions and average position are reported in the Google Search Console interface. Quite a few of our clients at Merkle saw significant drops in average position after the update, like this …