SEO

Earlier this year, Google launched a beta test that automatically launched machine-generated ads in a small set of AdWords accounts. The lack of control in that test wasn’t particularly well-received. Now, Google is giving it another shot, with some adjustments aimed at addressing advertiser concerns. A limited number of advertisers …

Using adjectives can really bring a piece of writing to life. But what your English teacher didn’t know is that some adjectives have a higher search volume than others, and sometimes the prettier ones don’t get a whole lot of traffic, elegant as they may be. So at Brainlabs (my …

Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords’ automated ad suggestions test is getting a reboot Sep 5, 2017 by Ginny MarvinThe new ads beta takes into account advertiser feedback on the …

Google has confirmed with Search Engine Land that last week they have rolled out the ability for AMP links to show up in the featured snippets section at the top of the Google mobile search results. Google tells us this launched last week as some started noticing. Google did confirm …

With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple …

SMX workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. Choose from one of six amazing options and join us on Monday, October 23 to attend. All pre-conference workshops will be held at the Westin Times Square in NYC. Each workshop provides: a full …

Today’s Google doodle pays homage to the famous Russian baritone singer Eduard Khil, on what would have been the crooner’s 83rd birthday. To celebrate Khil, Google took artistic direction from its own archives and recreated a YouTube video of the performer that went viral eight years ago. “A 1976 TV …

Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could. In the past, I’ve taken both approaches: I’ve run some …

Google has traded out its usual logo with a doodle to mark the Labor Day holiday. The Google doodlers behind today’s doodle took their lead from the Works Progress Administration (WPA) murals produced during the 1930s. Created in 1935, the historic WPA  was a federal program providing economic relief for …