SEO

Women-led businesses can now add a new icon and label to their Google Maps or local listing in Search by going to their Google My Business profile and adding the “women-led” attribute under their “info” section. After they add the attribute, a new “women-led” icon will appear in the business …

Google is now testing a new feature within the “people also ask” search results box. Instead of just showing additional questions people might ask around a query you entered into the search results, Google is now testing showing a snippet of the answer directly below the question. Sergey Alakov noticed it …

Today’s Google doodle marks the start of the 2018 Paralympics that begin in PyeongChang today and will continue over the next 10 days. More than 80 countries will be represented at this year’s Paralympics, and more than 80 medals will be awarded to the winning athletes. According to the Google …

In 2018, there’s still some confusion about which redirect is best to use for search engine optimization (SEO). There are many articles in the search marketing industry on the topic of 301 and 302 redirects, and many suggest that a 302 redirect will not pass PageRank and that 301 redirects …

Continuing yesterday’s celebration of International Women’s Day, and as March is Women’s History Month, in this week’s Community Corner, we’re featuring the incredible female search and digital marketing experts who will be sharing their knowledge with our Search Marketing Expo (SMX) audience next week in San Jose. I asked each …

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 marketing and promotion tactics to get your content discoveredMar 9, 2018 by Kristopher Jones Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will …

Sometimes I forget that Google Lens is there. But when I remember and use it, it works surprisingly well — depending on the object or image being captured. In my experience, it gets things right about 65 to 70 percent of the time. Previously only available on the Pixel and …

In every competitive niche, you’ll find sites that do not play by or bend Google’s Webmaster Guidelines. If that’s how a direct competitor is getting ahead in the game, you can submit a spam report to Google to alert them to the violation. Here’s how to get Google’s attention with …

Google has announced that Google will now show images, videos, GIFs and text posted directly by an artist or musician, in addition to the Knowledge Panel directly in the search results. Google launched this feature as a limited beta a year ago and then opened up Google Posts to all …