SEO

When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of questions and their answers from major search and e-commerce sites like Google, Amazon and Bing. Use them to ask …

Google has announced that all of Disney’s US theme parks are now available on Google Street View. Users can also take visual Street View tours of parks outside the US, such as those in Paris and Shanghai. Street View allows users to virtually view and walk around almost all of …

Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the right audience for the right cost. But, while targeting audiences based on who they are is critical, marketers are leaving qualified leads and revenue on the table if …

WeWork announced today that it is buying Conductor. Conductor CEO Seth Besmertnik believes this is a “huge win for the entire industry.” I spoke to him to get a better sense of how the companies fit together and how WeWork might deploy Conductor’s services and capabilities for its customers, which …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers Mar 6, 2018 by Greg Sterling It will now be able to manage customers’ physical and …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Last chance: SMX West kicks off next week. Be there! Mar 5, 2018 by Search Engine Land SMX West is coming to sunny San Jose in …

Bing has confirmed that it is actively building out verification tools within its Webmaster Tools set to enable verification of schema.org structured data markup that is in JSON-LD format. Existing support includes validation for schema.org markup in Microdata or RDFa format only. After seeing this tweet from CBSi’s Jon Henshaw, …

AmsStudio / Shutterstock.com Google announced on Monday a couple of integrations to extend Google Search functionality to more apps on iOS. They include extensions for iMessage and browser apps such as Safari. First, a look at the new iMessage extension, which allows users to search Google and share results with …

The New York Times is reporting that Google will sell Zagat to restaurant search and recommendations site The Infatuation. Terms were not disclosed; an announcement will be made today. The potential sale was first reported by Reuters earlier this year. Google bought the Zagat brand and all of its content …

Google continues to push its efforts to improve the mobile experience for users, most recently releasing Mobile Scorecard Impact Calculator tools to illustrate importance of mobile page speed. Google’s push isn’t just to make users feel good – to put the Mobile Scorecard data into monetary perspective for stakeholders, the …