Webmaster

Google Tag Manager has added a native scroll depth trigger tool to report scroll-tracking data in Google Analytics. According to Simo Ahava’s blog post on the new feature, the native scroll depth trigger includes basic options that allow users to track both vertical and horizontal scrolling. Site owners can track …

Next week in New York City, search marketers from across the world will gather for SMX East 2017 — three days of actionable tactics, mind-expanding education and awesome, valuable networking events. We really hope to see you there! If you haven’t already booked your ticket, there’s still time. Here’s a …

Recently, I’ve found myself focusing more and more on optimizing page load times. Improving page speed is something that is generally pretty easily understood by clients, and it positively impacts user experience and conversion as well as SEO. The challenge, frequently, can be that some elements of improving page speed can …

AdWords has released a new reporting segmentation to show how many days it took for a conversion to occur after a user saw or clicked on an ad. The “Days to Conversion” segment is available in the both the current and new AdWords interfaces. Segmenting by “Days to Conversion” allows advertisers …

Few SEO nightmares can compare to the horror of waking up to a sudden drop in rankings — and worse, traffic — and discovering that your site has been penalized by Google. A variety of factors impact rankings both positively and negatively — schema/rich snippets, links, and mobile user experience — …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Our ‘Ultimate Guide to Google Penalties’ launches todayOct 18, 2017 by Michelle Robbins Google penalty notifications – and how to respond to them – continue to …

When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. …

Starting today, Bing Ads is rolling out a more streamlined and intuitive mechanism called “Multi-Linking” for linking one account to another. The new system allows advertisers to link accounts without having to classify itself as an agency, as advertisers had to do previously. In addition, accounts can have up to five …

Today’s Google home page is spotlighting the Mexican-American singer and performer Selena Quintanilla, marking the the release date anniversary for her self-titled album “Selena” with Capitol EMI Studios in 1989. The first female, and youngest, Tejano artist to be awarded a Grammy, Selena became a major star with hits like …

The words “duplicate content” strike fear into the hearts of many webmasters and SEOs. But the truth is, not all duplicate content is created equal. Since content is a core element of good SEO, many have tried to manipulate the result by using the old “copy and paste” approach. Google …