Reshaping Business Innovation

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By Adam Burden, North America lead of technology and chief software engineer of Accenture.

John Lennon and Paul McCartney are two of the greatest songwriters in music’s history. Without their talents, pop music as we know it wouldn’t exist. This makes it all the more surprising that neither of the two Beatles could actually read music — they learned the chords of each song by heart before committing them to vinyl. This suggests something important: creativity doesn’t need formal training to thrive, just a means of expression.

It’s a lesson that many enterprises can now apply to their systems using low-code / no-code tools. These tools enable everyone to build apps, even if they have little or no formal training in coding. Such tools have been around since the 1990s, but they’re only now being applied at scale with cloud services and enterprise-grade software development. Recent research from Forrester predicts that low-code / no-code platforms will account for 75% of new app development by the end of 2021. These tools reflect the democratization of technology — and a considerable shift in how we manage, promote, and feed innovation in our businesses.

Automate the ordinary, unleash the extraordinary 

Even at this early stage of adoption, several compelling use cases are apparent. Most obviously, low-code / no-code can be used for the automation of repetitive and routine transactional tasks. Low-code / no-code turns software users into developers, giving them the tools to automate the ordinary and derive maximum value from the tools they use.

But low-code / no-code is about more than automating the ordinary, it’s also about unleashing the extraordinary. In the digital age, businesses need to move fast to outpace competitors and adapt to change. Applications, therefore, need to be continually developed, released, and refined at pace.

For instance, at the beginning of the COVID-19 pandemic, health care provider Geisinger saw a sudden 50% decline in outpatient visits and a surge in in-patient and ICU needs. The company faced a major challenge trying to get the appropriate healthcare professionals to the right places at the right time. It sprang to action using a low-code development platform from Quickbase Inc. In just one week, Geisinger staff were able to add a COVID-19 resource hub to their mobile app that helped coordinate and reassign thousands of health care workers in their network based on patient needs.

Innovation in the fast lane

Low-code / no-code is an important enabler of fast-paced innovation and benefits professional and citizen developers alike. First, low-code / no-code accelerates and simplifies agile sprints, as low-code / no-code tools can rapidly build prototype interfaces or processes. Low-code / no-code becomes the scaffolding for prototypes, which developers can then pad out with more detailed coding as needed.

low-code / no-code also helps pro-coders by reducing their workload. The shortage of skilled coders represents a real drag on innovation and can overburden a company’s team of professional developers. Low-code / no-code provides a solution by creating a new breed of citizen developers able to share the workload.

Using Microsoft’s Power Apps, G&J Pepsi demonstrated exactly why this approach is such a game-changer. The company rapidly built and deployed transformative digital applications across its inventory and merchandising functions. In one case, employees with little to no software development experience created an app that would examine images of a store shelf to identify the number and type of bottles on it, then automatically order the correct items for restocking based on historic trends. In all, this group created eight applications without a professional developer on staff and saved $500,000 in the first year alone.

Professional coders are the Bachs and Beethovens of the enterprise, orchestrating complex lines of code to build the sort of sophisticated functions and algorithms that result from years of dedication and formal training. Other employees are our Lennons and McCartneys, creating beautiful and important applications that can change the world, but which are comparatively easier to build. Low-code / no-code may well free developers, but it also ends a monopoly on innovation.

Tips for low-code / no-code implementation

Low-code / no-code is one of those disruptive movements that enterprises cannot afford to ignore. To do so would, ultimately, put the business at a competitive disadvantage. So, what should the CIO and other business leaders bear in mind when implementing a low-code / no-code approach? In my view, there are several key considerations:

Lennon and McCartney were great because they gave full reign to their imaginations and enthusiasm, and subsequently changed the face of music in the process. Now, with low-code / no-code, enterprises are empowering their workers to do the same in the business context. I for one can’t wait to see the results. I’m betting that our era of digital innovation is only just getting started.

Adam Burden (@adampburden) is Accenture’s chief software engineer and the North America lead for Accenture Technology.

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