The latest version of Microsoft Advertising Editor has an updated look and some new features designed to make it easier to use. The redesign coincides with a new look for the web interface that’s rolling out. Combined basic and advanced search box. If you join this beta, instead of a …

November has been a crazy month for the SEO industry. Although there have been a ton of changes on the organic side, I’m going to be focusing on the changes we’re seeing in the local results (Google Maps packs). Starting on Nov. 5, we started seeing huge changes in the local …

  First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, they’ve become a holy grail. But extracting value from first …

Google’s Local Guides program has more than 120 million members in 24,000 locations globally. They are a largely invisible but indispensable part of the Google Maps experience, providing reviews, images and other content as well as answering questions (QA) about local businesses and places. Local recommendations. Now the Guides are …

Google Ads has started rolling out “and” logic to enable advertisers to build layered audiences for Search. With the new combined audiences option, you can create audiences — personas — by layering demographic, in-market, affinity or other audience targeting elements that are available in Google Ads. How to get started …

The Cleveland Indians are looking to trim payroll and they’ve been listening to offers on shortstop Francisco Lindor, who is two seasons away from free agency. That prediction was no guarantee, of course, but it’s a clear sign that the reports are true that the Indians won’t trade the face …

  Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support, and the money that flows through it all. What are developers talking about? What do app publishers and marketers need to know? How are politics impacting the App …

  The age of foldable phones is upon us, whether you like it or not. Just a few days after Motorola unveiled its revived foldable Razr, Huawei has finally launched its first foldable phone, the Mate X. However, it’s only on sale in China without Google apps. Any plans to …

  Google’s Chrome browser has always had a very quick update cycle, but there are multiple release channels if you don’t want to live on the cutting edge and deal with bugs. Google also lets IT administrators control updates on their networks. However, the browser maker ruffled some feathers this …

A new genus and species of non-ornithothoracine bird has been identified from bones collected in Japan. Life restoration of Fukuipteryx prima, a primitive bird that lived in what is now Japan about 120 million years ago. Image credit: Masanori Yoshida. The ancient bird lived approximately 120 million years ago during …