Skype

Two New Giant Salamander Species Identified

A team of researchers from the United Kingdom, Canada and China has discovered there are not just one but three distinct species of Chinese giant salamanders. One of these species, Andrias sligoi, is possibly the world’s biggest amphibian. Wild Chinese giant salamander. Image credit: Ben Tapley, Zoological Society of London. …

Read More »

Yoast 12.1 adds custom favicons to the mobile snippet preview

Yoast has released version 12.1 of its WordPress plugin; the update adds your custom favicon to the mobile snippet preview, matches Google’s font sizes on desktop search results and introduces new schema filters. Yoast’s mobile snippet preview with custom favicon. Source: Yoast. Why we should care An accurate preview of …

Read More »

Google search adds key moments for videos in search

Yesterday we spotted Google testing a new video feature titled in this video that shows a timeline of what happened in a specific video. Google now has officially launched this feature, calling it key moments in videos. What it looks like. Here is a screen shot of the feature that …

Read More »

Call tracking demystified for search marketers

Call tracking and analytics are rapidly evolving to provide in-depth call data that can help optimize search marketing performance. In today’s competitive marketing environment, it’s critical to know how to use tools like dynamic number insertion and call attribution to understand which search, social and display ads are working. Join …

Read More »