SEO

20190930 SEL Brief

Join us for the largest gathering of search marketers on the East Coast – Search Engine Land’s SMX East, November 13-14, 2019. You’ll unlock an absolute firehose of content: 90+ unique sessions covering the topics that matter most – SEO, SEM, voice search, attribution, analytics, content, video, mobile, local, and …

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Competitor content analysis: Here’s what you can learn

It’s 10 pm – do you know where your competitors are? Like the effect those PSAs had on parents in the 80’s and 90’s, this message likely brings up feelings of concern and uncertainty, especially if you’re a brand fighting for your spot in the marketplace. Competitor analysis is an …

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How to Stand Out in a Crowded Martech Landscape

Have you seen Chiefmartec.com’s latest Martech 5000 infographic? There are now more than 7,000 tools and platforms in the market, having grown more than 300% over the past five years. While it’s exciting to witness this recent, rapid growth, this increasingly crowded space makes it harder than ever for software …

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Google Ads enables reporting across accounts in Report Editor

If you run several accounts for your brands or product lines, Google Ads announced the availability of cross-account analysis for Manager accounts in Report Editor Monday. Why we should care Available for Manager accounts, which allow you to access and manage multiple accounts using one manager login, the cross-account reporting …

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Businesses can now opt out of Google’s online food ordering

  Earlier this year, Google started showing “order online” buttons on the knowledge panel for local restaurants in India and the USA.  This button takes you through Google’s food ordering platform which integrates with several popular food ordering delivery platforms. I have also seen additional calls-to-action in the search results …

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On Google’s 21st birthday, a look back in time

Google’s exact “birthday” remains a mystery, but the official line is that September 27, 1998 was the day the startup launched. Today marks the 21st anniversary of the company that has grown into one of the world’s largest companies, now considered by most to be a tech titan. Not long …

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Nextdoor in new deals with directories to monetize local search

Founded in 2008, Nextdoor is probably the most interesting company in local search that isn’t named Google, Facebook or Yelp. It’s not really on the mainstream local SEO to-do list at this point but it’s definitely a massive site with lots of traffic and engagement. Deals with Thumbtack, HomeAdvisor, Handy. …

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