SEO

View and change all your budgets easily with this script While effective budget management is Paid Search 101, it can also be hard work. Budgets are set at campaign level, and some advertisers have hundreds if not thousands of campaigns in their account. Not only that, but many advertisers run …

Google postpones Google Partners program changes slated for June In February, Google announced sweeping changes to the requirements for agencies to qualify for the Google Partners badging and certification program. Those new requirements were set to take effect in June. Now, amid the upheaval caused by the coronavirus pandemic and …

Bing adds CDC coronavirus self-checker chatbot to search results pages   Bing’s “corona” and “coronavirus”-related search results pages now feature the Centers for Disease Control and Prevention’s (CDC) Coronavirus self-checker as a persistent, expandable chatbot. Users can interact with the self-checker right from the search results page to assess their …

A deep dive into the fact check structured data: Who is it right for? Do you want the entire internet to know you have your facts right? If so, then you should take a look at the Fact Check structured data. In this post, I’ll cover everything you need to …

Google pushes out Google Ads API v1 sunset date Google is postponing the Google Ads API v1 retirement and giving developers more flexibility around updates that require changes to their AdWords API and Google Ads API code. What’s changing. Developers will have more time to migrate to version two. The …

Did you know that SEO drives 22% of all website visits?   Search Engine Optimization drives 22% of all website visits, making it “one of the largest traffic producers for most brands (if not the largest),” according to Merkle’s 2019 Digital Media report. What does this mean to you, the …

The future of identity in a cookieless world Identity is hard, and it’s getting even more complex with Google’s recent announcement that it plans to end support for third-party cookies in its Chrome browser within two years. This move will have the greatest impact on digital channels that rely on …

UK court to Google: Expose algorithm or withdraw key piece of defense evidence A UK High Court judge is offering Google a difficult choice: let a working SEO see confidential algorithm documents or withdraw those documents as evidence of Google’s ranking impartiality in a years-old civil case tied to alleged …

Making sense of 2020: New marketing priorities & opportunities amidst the chaos Change has been the operative word for 2020. At the start of the year, CMOs said data, customer insights, digital commerce and marketing operations would be their priorities (Gartner). With our new environment moving towards more digital distribution, …

Retargeting best practices that drive results If you want a prospect to become familiar with your brand and primed to make a purchase, or to re-engage lost shoppers who’ve abandoned their online shopping carts, ad retargeting is a key strategy for digital marketers who want to make the most of …