SEO

Google surfacing more local COVID news content to satisfy massive search demand Google’s search liaison Danny Sullivan said Monday that Google “has never seen as many searches” as it has for content related to COVID-19. Much of it is tied to local news updates about the virus. How Google defines …

Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs Omnichannel has been a buzzword for years in the retail industry and has been vaguely synonymous with digital transformation. But now there’s more urgency, as traditional merchants large and small are having to place more emphasis on technology, e-commerce …

How Marketing Teams Can Create Order During A Time Of Chaos Project and resource management has never been more critical than it is during this challenging business environment. Finding ways to collaborate, plan and prioritize is vital, and teams need to be equipped with the skills needed for that kind …

People choosing trusted brands but marketers pulling brand campaigns Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major earnings reports where performance seems to be winning. (We’ll be debating top vs. bottom of the …

Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising   “We experienced a significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads, over the last three weeks of the first quarter of 2020.” …

Destructive impact of coronavirus on SMBs greater than an ‘economic hurricane’   The roughly 30 million small businesses (SMBs) in the U.S. employ nearly 48% of all workers, according to the U.S. Small Business Administration. The bulk of SMBs are very small and highly vulnerable to failure in the wake …

Mixed Directives: A reminder that robots.txt files are handled by subdomain and protocol, including www/non-www and http/https [Case Study] I have run into an interesting robots.txt situation several times over the years that can be tricky for site owners to figure out. After surfacing the problem, and discussing how to …

Did you know that 92% of U.S. organic visits are produced by Google? Google reigns over organic search, we knew that. According to Merkle, in Q3 2019, Google produced 92% of total U.S. organic search visits (95% on mobile). With a dominant presence, it comes as no surprise that Google …

Deliver compelling digital experiences to modern users More than half of businesses around the globe struggle to deliver on customer expectations for digital experiences.  As a result, customers often look elsewhere and reward those companies that provide engaging digital experiences with their loyalty. Join us for this webinar to learn …

New free version of Google Shopping rolling out now Google’s new free version of Google Shopping is now rolling out. A Google spokesperson has confirmed with Search Engine Land that this has begun to roll out. This does not mean it is fully rolled out and all U.S. searchers will …