SEO

Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX Advanced the annual must-attend tribal meeting. Why should you attend? SMX Advanced is the only conference that caters to experienced search professionals. The agenda is packed …

Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. Mobile has risen to number one, in terms of consumer use and accessibility; hyperlocal has become a paramount focus of strategy; and intelligent content marketing is now critical to …

Today’s article presents one of the more powerful search growth attack strategies for 2017: PPC (pay per click) brand protection. This article is the first in my eight-part series presenting SEM marketers with the most effective growth hacks for 2017. As CEO of the ad monitoring company, The Search Monitor, …

Getting traffic and attention through the ‘usual’ means of social media is simply not enough. You need a solid link-earning strategy in order to win. And when you need a big group of links earned regularly, the challenges are significantly higher. In this whitepaper, North Star Inbound pulls back the …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple expanding successful Search Ads to three new English-speaking marketsApr 19, 2017 by Greg Sterling Ads will begin serving in the UK, Australia and New Zealand …

Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise. Recently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building. This move has led …

Google released its annual web spam report yesterday, documenting some of the company’s spam-fighting activity in 2016. One of the most eye-catching data points for me was that Google has sent out over 9 million messages related to web spam in 2016; that number was more than double the 4.3 …

Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these …

Anyone familiar with online reputation issues is surely aware of Ripoff Report, a site long considered one of the most destructive on the web when it comes to people’s and companies’ reputations. Ripoff Report has a well-established practice of refusing any and all demands to remove defamatory materials from its …

Making good things better is… good. Take campaign-level audiences — they’re good, but wouldn’t meta-campaign-level audiences be even better? Sure. To reiterate, campaign level audiences are great. You don’t have quite as fine control as with ad group-level audiences (and it’s annoying you can’t have ad group and campaign audiences …