SEO

Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the creative that’s automated. Targeting, bidding and the ads all run on autopilot powered by machine learning. The system pulls advertiser-provided headlines, descriptions, logos and images to create responsive …

You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies. To do this, you need to employ a variety of techniques …

Bing announced they have updated their process for handling copyright removals and DMCA take-down requests. The Bing webmaster tools team said they have “streamlined the copyright removals process.” Bing added a method for webmasters to see the copyright removal notices and appeal those decisions directly and easily. Within Bing Webmaster …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing updates its DMCA take-downs and copyright removal processApr 21, 2017 by Barry Schwartz Bing Webmaster Tools gains a content removal section for viewing and appealing …

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? …

While the official date for Earth Day is April 22, Google has posted its 2017 Earth Day Google doodle a day early. To celebrate this year’s Earth Day, the Google doodle team has created a slide show of animated images reminiscent of a children’s book. Designed by doodler Sophie Diao, …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google room taken over by flowers and leaves: Source: Instagram Google …

In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for voice, or “instant” searches. But I don’t think instant answers will cover every query or even most queries, at least not for a really, really long time (singularity, anyone?). …

Ryan Rodden spotted a new Google test where Google shows an embedded video at the top of the search results that jumps directly to a portion of the video, a specific start time within the video, when you click play. The feature seems to be named “suggested clip,” and it …

Google Home will now support up to six users. In other words, it has the capacity to recognize and distinguish the voices of multiple users for personalized content and results. This extends to news, music, scheduling, commute times and so on. To set this up, users need the most up-to-date …