SEO

Separate marketing technology fact from fiction at MarTech Conference in 2 weeks

We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or …

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4 myths of paid search bidding

Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. As the Google paid search platform continues to change with every passing month, providing more granular visibility and control, advertisers must adapt bidding strategies or risk seeing reduced ROI. What worked even recently …

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Images: Your easiest page speed win

Over the past few years, page speed has become very important in terms of your site’s traffic and rankings. People want fast sites — and because users want fast sites, Google does, too. Sites that are fast do better than slow sites in Google’s search engine rankings, all else being equal. …

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How to add schema markup to your site using Google Tag Manager

The importance of schema.org has significantly grown in the SEO world since its introduction in 2011. Schema.org is a collection of schemas for structured data markup (sometimes called “schema markup”) that helps search engines better understand content on websites. Implementing this markup on a site can also improve how that site’s listings appear in …

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Google sets machine learning loose on new ‘Smart’ display campaigns

Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the creative that’s automated. Targeting, bidding and the ads all run on autopilot powered by machine learning. The system pulls advertiser-provided headlines, descriptions, logos and images to create responsive …

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5 must-dos for SEO beginners

You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies. To do this, you need to employ a variety of techniques …

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Bing updates its DMCA take-downs and copyright removal process

Bing announced they have updated their process for handling copyright removals and DMCA take-down requests. The Bing webmaster tools team said they have “streamlined the copyright removals process.” Bing added a method for webmasters to see the copyright removal notices and appeal those decisions directly and easily. Within Bing Webmaster …

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Google Analytics 360 & the Move to Enterprise Analytics

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? …

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