SEO

Welcome back to my eight-part series providing marketers with growth hacks for their paid search campaigns. I began the series last month by focusing on how brand protection in paid search has become a quick way for search marketers to drive meaningful campaign revenue. Today, I will focus on an …

Google is testing yet another bold new local feature in the local knowledge panels. This test shows icons to represent the “highlights” of the venue featured in the local panel. These highlight icons can include icons for features such as the venue being a quiet place, good for kids, casual …

Today’s Google doodle marking the 115th anniversary of the Antikythera Mechanism discovery is a nod to scientists, astronomers, archeologists and historians alike. The tool was discovered in 1902 among items found from shipwreck cargo off the Greek island of Antikythera. First noticed by Greek archaeologist Valerios Stais, the bronze artifact …

Welcome to the third and final installment of my series on relevance versus authority, exploring which link has more value. To really tease out the argument of relevance versus authority, I asked industry experts the following question: “All other metrics being equal, would you rather have a high-authority link with lower …

Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the best possible search experience to users. Google wants to show users the best content …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google planning to bring its Assistant to the iPhoneMay 16, 2017 by Greg Sterling Google also expected to announce integration of the Assistant into GE …

Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These …

There are some potentially major changes coming to Europe’s Right to Be Forgotten (RTBF). Two pending issues to soon be decided are discussed by Google’s Senior Privacy Counsel Peter Fleischer in a blog post earlier today: Whether RTBF should be absolute — requiring automatic delisting — when the underlying content in dispute involves “sensitive …

Being a “featured snippet” had allowed sites to effectively double-dip with Google visibility, but the search engine is currently testing a change that ends this. Usually, a site that’s selected as a featured snippet appears both at the top of Google’s search results in a special box and again as …

Bing has rolled out a new search feature aimed at hikers and campers that makes it easier to find trails and camping sites this summer. According to the announcement, a search for “trails near me” will surface local results for nearby trails that can be filtered by difficulty, length and …