SEO

Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017. While TV is great at reaching a large audience, it is most effective when combined with an effective search and social strategy to be able to fully pull …

We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well covered and some slip by unnoticed. I have quietly been keeping track of some of the major changes I’ve noticed so far this year that would impact …

AdWords advertisers can now schedule imports of offline conversions into AdWords on a regular basis. Google introduced offline conversion importing in AdWords in 2013. Advertisers set up offline conversion events — qualified leads, closed sales and so on — from ad clicks or calls to optimize campaigns based on impact …

Recently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the three main factors that make up Quality Score. Relevance is a metric which evaluates how pertinent your ad creative is to your account structure and keywords. At AdBasis, we have spent Q1 …

In today’s Google I/O 2017 keynote, the company is touting its advancements in machine learning and artificial intelligence — one of which is a new visual search tool called Google Lens. Google CEO Sundar Pichai described Lens as “a set of vision-based computing capabilities that can understand what you’re looking …

Google has announced at I/O that they are rolling out a job search feature called “Google for Jobs” in the coming weeks. We first spotted Google testing this a few weeks ago, and the screen shots we shared there were similar to what we saw in the test. Here is …

Google Assistant was one of the stars of Wednesday’s keynote at I/O 2017. It’s gained a number of new features and expanded beyond its Android-based roots. As expected, Google is making Assistant available on the iPhone, where it’ll compete with Apple’s built-in Siri — the original smartphone assistant — and …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant comes to iPhone, adds alerts, hands-free calling moreMay 17, 2017 by Matt McGee Google’s virtual assistant gains a number of new features and expands …

More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits and …

Kashin / Shutterstock.com Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales Orders reported finding the option in Merchant Center Tuesday. Google hasn’t made an announcement about it yet, but advertisers can request access to the Purchases on Google beta via the Merchant Center Programs …