SEO

Over the past month or so, Google has been testing how sitelinks show up on brand queries on desktop search results. The test is on enhanced sitelinks, which include a line of description copy with each link and appear only on brand queries on desktop. Typically, these appear in two …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing list format for AdWords enhanced sitelinksJul 27, 2017 by Ginny Marvin The test displays four enhanced sitelinks with a smaller font size used in …

Americans love their “smart speakers” and they plan to buy more of them. That’s according to a recent, in-depth consumer study from NPR and Edison Research. The survey polled more than 1,600 respondents (equally divided between device owners and non-owners) and found that 76 percent of owners had Amazon Echo …

There are just a few days left to be recognized as one of the best in search!  We’re looking for the most impressive SEO and/or SEM campaigns from around the globe, delivered in-house or by agencies for brand name clients and small businesses alike. We’re ready to discover who deserves …

Hot on the heels of Google’s announcement that it has built a job search engine comes Hire, Google’s new recruiting management tool. Available to SMBs, Hire adds an organizational layer into G Suite applications, allowing hiring managers and HR professionals across an organization to manage candidate communications, access historical applicant data, …

Nine months after Google began supporting the ClaimReview markup, designed for fact-checking review of claims made or reported on on webpages, now Bing has added support in their markup documentation. The new section for Bing’s ClaimReview says “ClaimReview annotations should be used to convey that the page contains fact check …

Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign, and at the end of the line, SEO comes in to find related keywords and plug them into content. Unfortunately, this approach is outdated …

Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to …

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip …

Google has finally added a help document in their developer section explaining how publishers and webmasters can remove AMP content from showing up in search results. Of course, Google doesn’t want you to stop serving up AMP content but if you decide that AMP is not driving the metrics you …