SEO

Google has quietly announced on Google+ that it will be killing off some of the App Indexing features within the Google Search Console. Specifically, Google is turning off the Fetch As Google for Apps feature to “avoid unnecessary duplication” with what is available within the Firebase help documentation. Google added …

According to The Telegraph, Google is planning to file an appeal against the roughly $2.7 billion (€2.4 billion) antitrust fine imposed by the European Commission in June for abuse of market position in shopping search. The fine was the largest in EU history; the previous record fine was $1.3 billion against …

For the third consecutive year, the selection process in the Search Engine Land Awards became even more difficult, as the field of competition grew to nearly 300 worthy submissions from leading digital agencies, in-house marketing teams and individuals around the world. Michelle Robbins, the newly appointed SVP of content and editor-in-chief …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google to appeal $2.7 billion EU fine Sep 11, 2017 by Greg SterlingGoogle still required to make changes to search results during appeal process. Google …

Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The assumption is that because they’re getting the most SEO …

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limiting third-party trackers from capturing cross-site browsing data, in the next version of Safari, …

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out support for AMP landing page in AdWords search campaigns globally Sep 7, 2017 by Ginny MarvinAll advertisers will be able to point mobile …

I recently reported on an algorithm update impacting the local results that happened on August 22, 2017. This was a strictly-local update, from what I can tell so far, which means that it had no impact on the non-local organic results. What changed? The update, which I have dubbed “Hawk,” …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google microphones: Source: Instagram Google yoga outdoors in water: Source: Instagram …