SEO

  We hear a lot about how to choose a solution for your martech stack, but less about what you do once you’ve made a decision. At the recent MarTech virtual event, one session took on that topic: “So, you have a new CDP… Now what?” “We chose a vendor, …

  Autodesk faced a challenge with which many marketers are familiar. Teams that were expert in their various disciplines — channel marketing, regional marketing, industry marketing, etc. — had diverged into silos in the absence of a strong marketing performance management program. There was no unified view of how marketing …

The Google Page Experience update is set to launch next May, Google confirmed Tuesday. That’s roughly a year after the company first announced the update and gives us another six months to prepare for it. The update will take expected user experience into consideration for ranking in search results. “Today …

Coming at the end of a roughly two-year investigation, the European Commission (EC) has accused Amazon of violating EU competition law by unfairly using access to non-public data on its platform to undermine competition. Amazon’s behavior as a retailer and as a marketplace are in conflict, according to the antitrust …

  The divide between SEO and UX is shrinking, making success in search more challenging. Evolving your SEO strategy to focus on site experience is critical. Join us on Thursday, November 12, at 2:00 pm ET, for an SEO Content Strategy webinar where our experts will discuss how to increase …

Competitive analysis should be a regular task for anyone involved in managing PPC campaigns. Keeping up with what messaging your competitors are using, what keywords they’re bidding on, and where they’re overlapping with you are important for keeping your own campaigns on point. The Auction Insights sections in Google Ads …

TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. …

  Before adopting a Customer Data Platform (CDP), CarParts.com had a vast dataset of customer behavioral data, but had issues with scaling to take advantage of it. In addition, it wasn’t able to glean insights from real-time signals as it would have liked to do. “We weren’t really getting to …

In SEO, some might consider featured snippets the holy grail of rankings. Featured snippets are a great low hanging fruit opportunity for many websites. By optimizing for the featured snippet, you can propel your site to the top of the search results by only making very small adjustments to your …

Google Ads has rolled out a new look for Report Editor (located under Reports in the UI). I started seeing this new layout for setting up Custom reports in some accounts a few weeks ago when I was looking into the changes to Location reporting. With this update, Report Editor …