SEO

Google Ads Editor v1.5

Google has announced it released version 1.5 of the Google Ads Editor. Google Ads Editor is downloadable application for managing your Google Ads campaigns. Some advertisers find it more efficient to use the Ads Editor to manage their campaigns over using the web interface. Google said “this release includes new …

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B2B and B2C Brands

Traditional media spending, including local TV, print, radio, out-of-home and direct mail, will be down between 15% and nearly 50% this year, depending on the medium. Some advertisers will never return, having shifted spending entirely to digital channels. The decline of traditional, local media spending, however, doesn’t eliminate the need …

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Mobile Shopping Gaining

It wasn’t that long ago that mobile was primarily considered just the first stop in a conversion journey that, nine times out of ten, ended on desktop. Mobile accounted for just 13% of digital sales at the end of 2014. The numbers look very different this year as digital and …

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Google Re-Engage

Google has rolled out App campaigns for engagement globally. The ads run across Google Search, Play, YouTube and the mobile app Display Network. Google first introduced the campaign type more than a year ago. Why we care. App campaigns for engagement are aimed at targeting an app’s existing users bring …

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Search Insights Solution

Search intelligence platform Adthena is out with a new solution called Local View. It’s designed to give marketers granular data on how people search locally as well as competitive insights on ad copy and spend in local markets. Local View can highlight local search intent at the DMA, state, city …

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Google Discovery Ads

Google announced updates for Discovery ads Tuesday. There is now a 4:5 portrait aspect ratio layout that showcases Discovery ad images more prominently in feeds. Google is also rolling out updates to audience selection workflow for Discovery campaigns, which run across YouTube, Gmail and the Discover Feed. 4:5 images. If …

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Google Community Feed

Google is further developing the “social features” of Google Maps with the rollout of a new “community feed” under the Explore tab of Google Maps. This is happening globally for both Android and the iPhone. Last November Google started enabling users to follow LocalGuides. That was done in the name …

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Online Shopping Records

Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. It looks like we know the answer. As online shopping soared, in-person store visits fell by over 50% compared with 2019. In October, Taylor Schreiner, Director …

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Structured Content

I score poorly on every SEO writing tool out there. My headers, sentences and paragraphs are all too long. My voice is too passive. The tools are unanimous, my writing for SEO needs to change. I must be a terrible writer… but wait, what does any of that have to …

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Beyond The Relaunch

  In the early days of the pandemic, the University of Southern California, like many other educational institutions, had to do a swift pivot when it came to one of its most consequential activities of the year: commencement. Over the course of 3 weeks, the university designed and set up …

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