SEO

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. This Googler dressed up as Captain America: Source: Instagram What did …

Last year, more than twenty agencies and SEO professionals were recognized for their excellence in SEO and search marketing at the 2017 Search Engine Land Awards. To give insight into the winning campaigns and the award submission process, we have been conducting interviews featuring last year’s award winners. In today’s …

One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy.  With a lot of real-time data and the ability to accurately attribute success back to effort, it is instant gratification at its finest. But often after continued success, marketers face the …

User-generated content on product or service pages can be key to driving conversions and a fantastic way to add unique content to a page.   If you don’t have the resources to write good content yourself, user-generated content can be especially helpful. However, if your customer review content isn’t optimized for …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects …

Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers proof that they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While we’ve found that maximizing reach is important, it’s all about Relevant Reach. Learn how …

As someone who works regularly with small businesses, I am frequently asked: “Should I advertise on Yelp”? Since this came up again recently, I thought I would share my insights and experience in hopes my answer helps someone else. Yelps makes it hard The last person asking about Yelp owns a …

It’s been a while since search was limited to text on a computer screen. Nowadays, your target audience doesn’t even have to type a query to get results. Search is often voice-activated, happening across mobile and Internet of Things devices, like smart home speakers. Search is powering intelligent agents that are …

Google appears to be rolling out an overhaul of AdWords Keyword Planner in the new AdWords interface. The workflows in the new Keywords Planner are much more streamlined than the current/old version, and it uses Google’s Material Design, matching the new AdWords interface. The best indication of this new approach …

In preparation for this year’s Search Engine Land Awards, we spent some time redesigning the Agency of the Year categories with the help of returning judges from our partner Clutch: Ilse Heine, a Business Analyst leading the SEO and SEM segments and Grayson Kemper, a Senior Content Developer, who leads SEO and …