SEO

Google has focused on getting marketers and site owners to improve mobile site experiences for many years now. On Monday at Mobile World Congress in Barcelona, the search giant announced the release of two new mobile benchmarking resources to help in this effort: a new Mobile Scorecard and a conversion …

Google’s webmaster trends analyst John Mueller has confirmed on Twitter that there is a reporting glitch with the crawl stats “time spent downloading a page” report in the Google Search Console for the dates February 20 and 21. There was a massive dip in the number being reported on those …

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions. But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services. Amazon opened …

A couple of weeks ago, we reported that links to third-party comparison shopping engines (CSEs) had been spotted in Google Shopping results in the UK. Now ads for products promoted by competing CSEs are showing up in the Google Shopping carousel in the UK (and possibly other EU countries). The …

We’re just two weeks away from Search Engine Land’s SMX® West, the premier educational experience for search marketers obsessed with SEO, SEM, and online retail. Now is the time. Secure your pass and join your search marketing community in sunny San Jose! What’s in it for you? We’ll equip you …

These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing pages, Purchases on Google, updating the AdWords Keyword Planner and more. But factor in the increasing prevalence of machine learning and other forms of artificial intelligence that are now fundamental …

Today marks the closing ceremonies of this year’s Winter Olympics and Google’s final Snow Games doodle. During the last 17 days, the Google doodle team of artists, engineers, production staff and sound designers has created an animated image for each day of the competitions. “Now that we’re at the tail-end …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant to get multiple new languages, distribution and skillsFeb 23, 2018 by Greg Sterling The Assistant will soon speak 30 languages and be able to …

Google is further ramping up the distribution, scale and capabilities of its Assistant. It’s adding languages, handsets, carriers and some new cross-device tricks. Against the backdrop of intensifying smart speaker competition with Amazon and Apple, Google is taking its Assistant from eight languages to 30 by the end of 2018. …

After a year fraught with terms like “fake news,” and headlines centering around brand safety issues and extreme content, it appears the actions taken by social sites to curb the influx of malicious content is turning out to be a real boon for search referral traffic. For the first time …