SEO

If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and Gymboree were among …

Over the past decade, Google has continued to increase the amount of personal data they collect from people querying information or supplying data to them. A story on Quartz brought this practice to light last year when a researcher discovered Google tracking location information from Android devices even if they have …

In early 2017, Yelp bought a Canadian company called Turnstyle Analytics, which provides free WiFi and email marketing services to local businesses. The company helps local businesses build lists and remarket to customers; it also has online-to-offline matching and attribution capabilities. Turnstyle was renamed Yelp WiFi and recently completed an offline …

In 2018, more and more enterprise brands are beginning to build their marketing technology stacks. In parallel, over the last year, we have witnessed the convergence of content and search engine optimization (SEO). Intelligent marketers are utilizing these trends and building integrated marketing frameworks to provide marketing benefits far beyond …

Though the leading marketing sectors, such as technology, software and many consumer brands, have been utilizing marketing automation for years, it is still a relatively underutilized technology in many sectors. This puts agencies in a great position to pitch services in the form of a bundled offer. Marketing automation and …

Google is being sued in federal district court in Connecticut by the company behind Edible Arrangements for trademark infringement and unfair competition. The central claim is that when users search for “Edible Arrangements” (or versions of that name), they’re seeing product ads for competitors, such as 1-800-Flowers. The company is seeking …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keyword infringement: Edible Arrangements files $209M trademark suit against GoogleFeb 19, 2018 by Greg Sterling While use of trademarked keywords has been allowed by courts, this …

Google has added a way to search inside a mall for the local stores and businesses at a shopping center. Just go to your mobile phone, search for your local mall or shopping center, and a “directory” tab should show up at the top. After you click on that directory …

Google has removed the quotas in the Search Console interface for how many URLs you can resubmit to Google from the Fetch as Google tool. We asked Google what has changed, but Google didn’t fully comment. Now, Google has updated their help documentation page to specify exactly what changes have …

Google removed the “View Image” button and “Search by Image” feature from Google image search last week in a concession to Getty Images’ copyright infringement concerns. Making Getty happy, however, has made the rest of the internet angry, and searchers haven’t been shy about expressing their outrage about the change. …