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Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole, fans of both will be tuning in to Super Bowl LI in droves. Sure, Super Bowl Sunday is about football. But the commercials share …

Google announced that the new version of the Google Maps Android app will now tell you how difficult it is to find parking at your destination. This is based on predictive data, similar to how Google calculates popular times for venues. Google added this parking difficulty icon for 25 metro …

Search Marketing Expo — SMX West — returns for its 10th year completely retooled with tactic-rich sessions for SEOs and SEMs. Programmed by the Search Engine Land team, the agenda features 60+ sessions, keynotes, clinics and special tracks by Google and Bing to fit your experience and skill level, whether …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps will tell you how hard it will be to find parkingJan 26, 2017 by Barry Schwartz Now you can plan enough time not just …

Today’s Google doodle marks the 125th birthday of Bessie Coleman, the first female pilot of African-American and Native American descent. The doodle includes an animated image of Bessie, or “Queen Bessie,” as she was known during her exhibition flying career — and links to a query for “Bessie Coleman.” After …

In its quarterly Paid Search Trends report, digital marketing agency, iProspect, says 2016 was “the year of efficient growth” for paid search. It was a year in which click volume rose and cost per click (CPC) went down. Overall, impressions rose 19 percent, clicks were up 15 percent in 2016 among …

Need a spinning wheel, but don’t have a Life board game nearby? Do a search for “spinner” on Google and you’ll get an interactive spinning wheel that lets you spin anywhere between two to twenty numbers. We’re not sure how new the Google Easter Egg is, but credit goes to …

Traditionally, Valentine’s Day is a day for people in relationships to celebrate their love. But more and more, people who are not in committed relationships are making Valentine’s Day purchases. Clever marketers have caught on to this and are targeting other markets to boost overall Valentine’s Day sales. In this …

High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position. But with the evolution of paid …

One out of every 20 searches on Google is health-related. That means that many of us are heading to Dr. Google before heading to see our primary care physician. What the searchers do not see is the complex set of rules, regulations and processes that many pharmaceutical companies must go through …