Webmaster

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New AdWords interface alpha is rolling out to more advertisersJan 31, 2017 by Ginny Marvin As Google continues to build out the new UI, more advertisers …

d8nn / Shutterstock.com Google has released a new API for the mobile-friendly testing tool named the mobile-friendly test API. The API is a simple and quick tool that you can use to build your own tools to see what pages are mobile-friendly. Google’s John Mueller said, “The API method runs …

As you may remember, Majestic, an SEO toolset company, set off on a voyage last year to print the internet in 3-D in outer space. Well, we are glad to report that the mission has been a success. After 18 months, the “Majestic Landscape,” which is a 3-D data visualization …

President Donald Trump’s executive order barring people from seven predominantly Muslim countries from entering the United States, even if they have a valid visa or green card, is not the way to “make America great again.” In fact, the online marketing industry as we know it would not exist had …

First, a moment of silence for the Standard Text Ad format that held on for 15+ years. Today marks the end. And with that, Google is rolling out AdWords IF functions globally to give advertisers the ability to customize their ads in much the same way ad customizers allow, but without the …

Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and to remind them that the finer points of SEO don’t matter if you don’t get the basics right. This concept leads to a basic ranking …

We’re creating a lot of content these days. It’s everywhere. Everyone is writing; everyone has a blog. I’m truly waiting for the day when my mom asks me how she can start a blog to impart her wisdom about how to behave properly in a restaurant. With the nonstop stream of …

Automation is nothing new in AdWords, but this month, Google launched a pilot that adds new text ads to advertisers’ accounts. Dubbed Ads Added by AdWords, the program started on January 26. Not surprisingly, this news has set off alarm bells among paid search managers that worry about Google usurping …

A report from RankRanger, a toolset that tracks the Google results, shows that the AMP results shown in the Google News section for mobile users have more than doubled in the past several days. A week or so ago, AMP content was showing in Google News for about 30 percent …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google AMP results in Google News more than doubleJan 30, 2017 by Barry Schwartz Want your content to be found by mobile users in Google …