Webmaster

The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister-site MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. If you are considering licensing an SEO software tool, this report will help you decide whether or not you …

Google is honoring Japanese internment camp survivor Fred Korematsu on what would have been the civil rights activist’s 98th birthday. Born in Oakland, California, to immigrant parents, Korematsu went into hiding in 1942 to avoid being incarcerated after President Franklin D. Roosevelt’s Executive Order to incarcerate people of Japanese descent …

It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or does it seem like we’re seeing more and more fake reviews out there lately? Sure, reviews are an important piece of the Local SEO puzzle, but they’re …

links Let’s say you create a mobile app. And you get it accepted into Apple’s and Google’s app stores. Now what? There are zillions of apps added to the app stores every week, so your biggest problem is simply getting found. Maybe you could luck out and get featured by …

Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or marketing products and services. Competition is fierce, and SMBs often have a difficult time choosing a provider. Last month, I covered how the trend of fake online content leads to …

According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15 to 20 percent of marketing spend while driving higher campaign conversions. But with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many questions about how to …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buysJan 27, 2017 by Purna Virji Columnist Purna Virji …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google warrior helmet: Source: Instagram Google lockers: Source: Instagram New Google …

With Google’s expanded text ads deadline upon us — as of January 31, advertisers will no longer be able to upload or edit standard text ads in AdWords — it’s time to get very serious about making the most of the new text ad format. Maybe you have been putting …

Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs. As it turns out, Google’s webmaster trends analyst Gary Illyes wasn’t too happy with the technique that was being utilized by the script, …