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One of the most successful features of Bing Ads has been Google Import, which lets advertisers port over existing AdWords campaigns into Bing Ads. It has significantly spurred adoption by making it mostly effortless to give the platform a chance. Now, Bing Ads is adding Automated Imports for campaigns ported …

It looks like Google is back at it with testing ad label variations in the search results. After transitioning from yellow to green in 2016, Google appears to be testing a green outlined label. Twitter user @matibarnes  in the UK shared a screenshot on Twitter Tuesday. Here’s the test treatment he spotted …

Having the same search query leading to different ad groups can be bad news. The data about that query isn’t all in one place, making it harder to see how it is performing. It also gets in the way of managing bids: if some queries do badly, turning the bids …

Today’s Google Doodle pays tribute to Ed Roberts, an early leader of the disability rights movement and co-founder of the World Institute on Disability. After contracting polio at age 14, Roberts was paralyzed from the neck down. In spite of spending the rest of his life in a wheelchair and …

Google’s Satyajeet Salgar announced on Twitter that the company has launched the “book preview” feature you’ve seen on Google desktop search, now on the mobile search results. So if you are in a region where book previews are allowed, such as in the United States, and a book has previews …

This is the Google update all search marketers have been waiting for! We’re thrilled to announce that Google will again host the Google Dance, an evening of fun and activities for the SEO and SEM community attending Search Engine Land’s upcoming Search Marketing Expo Conference in San Jose, CA. (Note: …

A Google search for “Holism” yields no ads, but the following definition: “the theory that parts of a whole are in intimate interconnection, such that they cannot exist independently of the whole, or cannot be understood without reference to the whole, which is thus regarded as greater than the sum …

Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms. After all, branded keywords tend to be “unicorns” — in PPC, these are keywords which generate ridiculously high CTRs (click-through rates) …

What do you do after running Google search for 15 years? For Amit Singhal, it was going to be time off and a focus on his foundation. But now, Google’s former search chief is joining Uber as a senior vice president of engineering overseeing the Map and Marketplace departments. TechCrunch has …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Former Google search chief Amit Singhal joins UberJan 20, 2017 by Danny Sullivan Singhal will become a senior vice president of engineering, overseeing Uber’s Maps Marketplace …