Webmaster

Each year brings a plethora of changes to search engine optimization, and 2016 was no different. From the rollout of Accelerated Mobile Pages to the long-awaited real-time Penguin update, the SEO world had a lot of exciting news to digest this year. With the help of our All Things SEO …

As we begin 2017, the fusion of the search and content marketing disciplines has become increasingly more evident. A full 89 percent of B2B marketers (PDF) say that they use content marketing, as do 86 percent of B2C marketers, according to the Content Marketing Institute. Additionally, over 70 percent of marketers …

Google’s AMP rich cards look like they should work. The format is visually appealing, and AMP rich card carousels usually appear at the top of mobile search results, dominating the first viewport. They also provide a brand showcase publishers should love. AMP “Top Stories” scrolling rich card carousel in Google …

This was an eventful year for those in the paid search community as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes, our insightful paid search columnists were there to help them …

Product Feed optimization is key to any successful Google Shopping campaign. Your product titles are one of the most important factors in whether or not Google will think your ad is relevant to the user’s search query. Not only that, but a good product title will entice more shoppers to …

In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild – something completely new for world’s largest …

Several days after Google put a search ranking change into place, the first page of results for “did the holocaust happen” now appears to be entirely free of denial sites. The algorithm change happened earlier this week. As we covered, it caused the Stormfront denial site that was ranking tops for that …

At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time, 78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the …

Does this sound familiar to you? Your company has finally agreed to spend some resources on pay-per-click (PPC), but instead of hiring a PPC professional or agency, they want you or perhaps Sally down the hall to take on the role of managing PPC. Never mind that you and Sally …

This morning, Google began sending out noticed through the Google Search Console to web sites that have login and password fields on pages that are not over HTTPS. The notification says nonsecure Collection of Passwords will trigger warnings in Chrome 56 for domain.com. Chrome 56 in January will issue a …