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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google local knowledge panel testing promotion boxFeb 2, 2017 by Barry Schwartz Google is testing a new Google local knowledge panel layout with owners promotions. Want …

Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, …

According to the The Wall Street Journal, Japan’s high court has ruled against a man seeking to have search results about him “forgotten.” While the court apparently didn’t take up the issue of an EU-style “Right to Be Forgotten,” it elevated the speech status of search results and declined to …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google wins “right to be forgotten” case in Japanese high courtFeb 1, 2017 by Greg Sterling Court rules that search results are a form of speech …

Countless marketers and business owners swear by Google’s marketing tools. This is evident in the perennial corporate increases in AdWords pay-per-click (PPC) budgets, and it makes sense. After all, online marketing yields new leads at a rate of 54 percent. But marketers who neglect call tracking are missing a major …

As we kick off Black History Month, Google is continuing to spotlight Americans who have pushed boundaries, with today’s doodle celebrating American sculptor Edmonia Lewis. Born in New York in 1844, Google recognizes Lewis as the first US female of African-American and Native American descent to become a world-renowned sculptor. …

With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily overlooked. As we enter a new year, it seems like a good opportunity to highlight a couple of the competitive strategies my agency, ZOG Digital, employs for our clients for both …

Sometimes when I’m talking to search marketers, I feel a little bit like Jan Brady — but instead of everything being about “Marsha, Marsha, Marsha,” the conversation turns to “mobile, mobile, mobile” as we ponder the potential micro-moments and ways to increase a brand’s mobile presence. We are now seven …

Join us at SMX West March 21-23 for 3 days of SEO and SEM tactics, growth hacks and strategies that will improve your search marketing performance immediately. Register now and save $200 off on-site rates. With an All Access Pass, here’s what you’ll get: Tactics you’ll implement immediately to drive traffic, …

Google has been slowly building out the new AdWords interface, which was introduced last March. More accounts have been granted alpha access, and on Tuesday, Google’s head of search ads, Jerry Dischler, said it is rolling out to even more AdWords accounts in the next few months. When you first …