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Apple has been developing indoor location and mapping for several years. Now the company is finally sharing the fruits of that effort in Maps for iOS 11. Among the dizzying array of announcements Monday at Apple’s developer conference, the company showed off an updated Apple Maps that includes indoor location for shopping malls and airports. …

As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings, better links and improved sales. Reaching these goals is challenging, but it’s the reason people pay us money in the first place. However, there is another challenge we face that …

You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing channels. One of those channels is Bing Ads. Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searchesJun 5, 2017 by Dianna Huff In the third and final installment of her three-part …

In February, The Wall Street Journal stopped participating in a program allowing Google visitors to bypass its paywall. The publication has now discovered, as was predicted, that it no longer gets as much traffic from Google. In an interview with Bloomberg, The Wall Street Journal reported that its Google traffic …

MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the explosion of ESMMS, plus the latest trends, opportunities and challenges in social media …

When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll …

When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going to perform keyword research for the millions of different keyword …

Google’s logo is going green today with an animated image that links to the company’s first published environmental report. The image appears to be Google’s regular multicolored logo, but then transitions into an all-green logo with the “l” taking the form of a tree limb. Unlike most doodles, the image …

For manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen in print ads, websites and trade show signage. Having recently attended EASTEC, the manufacturing trade show hosted by SME (Society of Manufacturing Engineers), I was struck by how many companies had this message on …