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Microsoft is expanding its Bing Rewards program to the UK today. The program has long been available to Bing’s US users, and now anyone in the UK logged into their Microsoft account will earn points while searching on Bing. Points can be redeemed toward music, films, games, apps and device …

Bing is expanding its image search toolset with a new product that lets users search for specific items shown within a larger image. They’re calling it Bing Visual Search, and it’s available now as part of the Bing’s existing image search tools. It’s pretty simple to use and pretty impressive, …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Visual Search lets you search specific objects within imagesJun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search …

For anyone familiar with my articles, you’ll know I like to write a lot on a couple of specific topics: Entities The future of search Today, we’re going to look at an area where both apply: reviews. In this article, we’re not going to dive into specific strategies for acquiring …

Today’s Google doodle honors Iraqi-born architect Zaha Hadid, the first female architect to receive the Pritzker Architecture Prize. Hadid earned the prestigious award on this day in 2004. The doodle leads to a search for “Zaha Hadid” and includes an illustration of the architect beside the Heydar Aliyev Center, the …

Content marketing isn’t a new strategy anymore, and as every corner of the web fills up with content, marketers increasingly need to prove ROI and drive revenue. Modern SEO has, for years, been the secret weapon for creating content that stands out above the noise — and now that B2B marketers …

Google is rolling out a new update for art-related searches today. According to the announcement, the Google Search team joined up with Google’s Arts and Culture team to improve how its systems “understand and recognize” artwork — offering more relevant results. “When you search an artist like Gustav Klimt, you’ll …

Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a number of factors into account, including, of course, the type of bid strategy. The newest addition to AdWords Smart Bidding strategies is Maximize Conversions. From this week’s announcement: Maximize Conversions will help you get you …

Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a pre-conference …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 great reasons to attend SMX Advanced in 2 weeksMay 31, 2017 by Search Engine Land Search Engine Land’s SMX Advanced is just 2 weeks away. …