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One of the chief success metrics for our agency’s account management team is organic growth. We define organic growth as the amount of additional revenue generated through our existing client relationships. Clients come to us because they want more out of their paid search and social program; they want consistent volume, …

In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This week, the company introduced and enhanced website product ypWebsite Pro, which includes SEO-related services. The offering combines a range of features: an optimized, mobile-friendly website, business listings syndication …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO productJun 9, 2017 by Greg Sterling Company says program resulted in a …

Small businesses that are in the Google Posts program can still make use of the experimental service, but the location of that feature has shifted to within the Google My Business area. Google Posts is a feature that allows people and businesses to create content directly on Google which appears …

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report is your source for the latest trends, opportunities and challenges facing the market …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. On Marissa Mayer’s birthday, Yahoo decorated her office: Source: Twitter Bing …

As SEOs, we tend to obsess over changes to the organic results. It usually works like this: You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes …

If you’re running WordPress, did you notice a recent change in your analytics where more traffic is being attributed to direct traffic or a no-referral bucket? When WordPress updated to 4.7.4, the text editor TinyMCE also updated, and this is where the problem actually lies. In November 2016, TinyMCE added …

Let’s say you’re a Honda auto dealer in Boston, and you want to target some of your previous and current customers with a new sale of Honda CRVs. One way is via Google AdWords, since you can show an ad for your sale, along with the results for searches like “Honda …

From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of the numerous ways they can optimize their search strategies. Described as the “ultimate survival guide to the dynamic and tumultuous world of search marketing,” SMX  — run by Search …