Webmaster

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Fundamentals of writing meta descriptions don’t change with longer search snippetsDec 14, 2017 by Barry Schwartz Google has officially commented about what webmasters should focus …

As expected, the Federal Communications Commission (FCC) has voted 3 to 2 along party lines to repeal net neutrality. This happened despite widespread public opposition, comment fraud by repeal supporters and the last-minute request of Republican Sen. Susan Collins to delay the vote. FCC Chairman Ajit Pai, a former Verizon …

This holiday season is set to break a new record, with online sales reaching beyond $100 billion, according to Adobe’s recent predictions. Following Black Friday and Cyber Monday outcomes, most of that revenue will be divided among Amazon and a handful of large-scale e-commerce sites, including Walmart, Target and Best …

Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the C-suite. And those targets are more than likely ROAS-related. But, for two reasons, these ROAS targets are actually causing a lot of damage: ROAS usually doesn’t …

In our last article, we looked at some interesting ways to visualize your website structure to illuminate how external links and PageRank flow through it. This time, we’re going to use the same tools, but we’re going to look instead at how a major site structure change might impact your …

The new beta version of Google Search Console has now added over 12 months of historical data to the performance reports. Here is a screen shot showing the options of date filters for the report, including last seven days, last 28 days, last three months, last six months, last 12 …

Google is rolling out the Assistant to more devices. It will soon be available on Android tablets running Nougat and Marshmallow, and smartphones running Lollipop. Tablets in the US running English will be the first to get access. However, a wide array of Android 5.0 smartphones (Lollipop) will get the …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hurricane Irma was the No. 1 top trending Google search in the US globally for 2017Dec 13, 2017 by Amy Gesenhues Google has released its top …

Microsoft is bringing the self-proclaimed “front page of the internet” to the pages of its search results. Microsoft has struck a deal with Reddit to pipe data from the social network into Bing’s search results, as well as Power BI’s analytics dashboard, the companies announced on Wednesday. Now, when people …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google revamps its SEO Starter GuideDec 12, 2017 by Barry Schwartz This is the first update of the SEO starter guide in several years. A balanced …