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Today’s Google doodle pays homage to Robert Koch, the German physician and microbiologist credited with ushering in the Golden Age of bacteriology. Instead of marking his birthday, Google is honoring Koch with a doodle on the anniversary of being named the Nobel Prize winner in Physiology or Medicine in 1905. …

AmsStudio / Shutterstock.com Google appears to be testing Purchases on Google ads on iOS devices. Purchases on Google ads enable consumers to buy products shown in Google Shopping ads right from Google-hosted landing pages when users have payments set up through their Google accounts. The product launched in pilot on Android devices …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ‘Purchases on Google’ Shopping ads test is running on iOS devicesDec 8, 2017 by Ginny Marvin The quick-payment mobile Shopping ads have previously been limited to …

This week’s roundup of news, announcements and events happening throughout the search marketing industry includes: Industry veteran and Majestic SEO CMO Dixon Jones announced he’ll be retiring from Majestic in November 2018, and will move into Global Brand Ambassador role at Majestic until that time. He’s been a key member …

Today’s Google doodle recognizes Jan Ingenhousz, the 18th century Netherlands scientist credited with discovering the photosynthesis process. Google notes while scientists were already aware plants produced and absorbed gases, it was Ingenhousz who discovered and published his research on plants producing oxygen in the sunlight and carbon dioxide in the …

In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers maximize their AdWords budgets. While promotion extensions and ad variations are neat and all, the thing I’m most stoked about is the new custom intent audiences feature on Google Display Network …

Marketers running Bing Ads campaigns can now import call conversion data so they can tie calls back to campaign efforts for attribution. Third-party call-tracking systems can integrate directly with Bing Ads via the Offline Conversion Import tool or APIs. CallTrackingMetrics is among the first call-tracking services to participate in the program. …

Paid search, mobile, display/banner ads and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid media campaign management platforms and the considerations …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The lowdown on driving app downloads with Universal App campaignsDec 7, 2017 by Matt Lawson Google’s Universal App campaigns use machine learning to automate app promotion. …