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I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen. Unfortunately for all you email marketers out there, …

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to businesses will …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google offers advice on how to get ready for the mobile-first indexDec 18, 2017 by Barry Schwartz Check your log files to see if you see …

Google is running a new image test in search ads. An image from the landing page appears to the right of the description area of the text ad. Sergey Alakov tweeted a screen shot of the ad test over the weekend. A Google spokesperson told Search Engine Land, “We’re always …

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that …

Today’s Google doodle kicks off a series of holiday doodles leading up to Christmas and New Year’s Day. The doodle, which leads to a search for “December global festivities,” includes three animated images that you can swipe or scroll through using the arrows within the artwork. “The festive season is …

Image Credit: Denys Prykhodov / Shutterstock.com Google has posted on the webmaster blog more advice around getting ready for the mobile-first index. Google confirmed it has rolled out the mobile-first index “for a handful of sites” and said the search team is “closely” monitoring those sites for testing purposes. You will …

Last month, Yelp doubled down on its war on review solicitation. Yelp has long given mixed signals about whether you can ask customers for reviews on their platform, but they seem to now be unifying their message against review solicitation. In November, they began sending messages like this to businesses …

This article has been updated with additional information and clarifications. Google is making changes to Ad Grants, the AdWords program that provides search advertising grants of up to $10,000 per month to non-profits. As reported by Robert Brady on the Clix Marketing blog, advertisers and agencies began receiving email notification this week extolling the …

Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. Driving traffic has a lot of benefits beyond the obvious potential increase in leads and sales. More website traffic can provide valuable analytics data about what users are …