Processings…Please wait. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, Google’s …
Read More »Google’s Title Change
Processings…Please wait. Google has confirmed that it not only made a change to what title it shows in the search results but also disclosed how much of a change it actually was. For the past few weeks, Google said it was using your chosen HTML title tag 80% of the …
Read More »The Top Spot In Google
Search is changing. Most search engines now don’t just bring up a page of 10 search results and two ads at the top when you type in a query. Instead, Google search queries can bring up a whole range of results, and sometimes answer your questions without you ever having …
Read More »Killer Paid Search Tactics
Processings…Please wait. Opinions expressed in this article are those of the sponsor. Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert …
Read More »Spinning Black Holes
(Credit: Robin Dienel/Carnegie Institution for Science)We are constantly learning new things about the universe, but the more we know, the clearer it becomes that we’re missing pieces of the puzzle. The possible existence of dark matter is one of the more vexing missing pieces, but a team from …
Read More »Microsoft Bing Updates
Microsoft announced several updates to Microsoft Bing Search that make the search experience more “visually immersive,” the company said. This update goes across many different search features including recipe results, image search’s similar looking items, expandable search result carousels, infographic knowledge panels and the local answers design. Let’s go through …
Read More »Microsoft Search Campaigns
Search advertising is evolving alongside a rapid change in user shopping behavior. With audiences shifting more than ever, it’s important for marketers to make the most of potential customers seeking out new brand loyalties and products. But when it comes to search marketing, it can be tempting to stick …
Read More »Win Local With Paid Search
Consumer behavior has fundamentally changed and put local search well and truly on the map. Due to restrictions on movement, more and more consumers realize the ease and opportunity of online search and purchase. Individuals want a tailored search view with results that are relevant to where they are …
Read More »Responsive Google Ads
Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. RSAs allow advertisers to input multiple headlines and ad copy variations, and Google Ads uses machine learning to determine which variations to use based …
Read More »Google Image Search
Google announced on Twitter that in November 2020 it has released an update to Google Image Search that reduces duplicative images in the image search results: “We made an improvement to Image Search to reduce duplicate images, so that we can display others that are relevant yet visually distinct.” Visually …
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