Tag Archives: search

Multi-Platform Search Advertising

Search Engine Land » PPC » How to reach new audiences with multi-platform search advertising Chat with SearchBot SearchBot requires a free Search Engine Land account to use, and gives you access to all SearchBot personas, an image generator, and much more! If you already have a Search Engine Land …

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LinkedIn Collaborative Articles

Search Engine Land » SEO » LinkedIn to give Collaborative Articles more reach in search LinkedIn is giving users more incentives to contribute to Collaborative Articles, promising greater visibility in search, feeds and notifications, the company announced today. More visibility. LinkedIn plans to include more Collaborative Articles when people search …

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Google Bard AI With a Google Search

Google wasted no time releasing its Bard AI chatbot in early 2023 following the reveal of ChatGPT in Microsoft Bing, but maybe it should have spared a little time. Bard launched with embarrassing glitches, and Google still finds itself apologizing for the AI. It’s not that Bard is worse than …

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Google Search Will Evolve In The next 10 years

Search Engine Land » SEO » Google CEO: Search will evolve substantively in next 10 years The Google search experience “will evolve substantively over the next decade,” according to Google CEO Sundar Pichai in a wide-ranging interview with The Wall Street Journal. Why we care. AI has already changed Google …

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Paid Placements With AI-Powered Search

Search Engine Land » PPC » How paid placements will evolve alongside AI-powered search Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. It’s unlikely Google …

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Search Engine Optimization To Search Optimization

Search Engine Land » SEO » Moving on from search engine optimization to search optimization In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then. Optimizing for search remains important today. But …

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Maximize Your Search Marketing

Search Engine Land » Analytics & conversion » Maximize your search marketing budget with first-party conversation data Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. Although we are all somewhat uncertain about the economy, marketers …

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Shopify’s Universal Search Feature

Search Engine Land » Platforms » Shopify » Shopify is testing a new universal search feature Google may have a new shopping competitor on its hands. Shopify is testing a new feature in its app that allows customers to search across all merchants on the platform. How it works. The …

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Google’s New Launches

Search Engine Land » SEO » Google launches new search, shopping and maps features Google has announced a boatload of new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways. These improvements cross over Multisearch, Google Leons, …

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