Tag Archives: search

Google’s Local Trust Pack

We are in the midst of a transformation in local advertising. Google has a new form of trusted answers that are revealed through a unique and compelling sponsored ad unit. The advertisers that participate in this new layer of trust are proudly displayed next to a green, check-mark badge. This …

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Google’s Search Term Filtering

Google announced at the start of September it would reduce the visibility of search terms shown in reports for advertisers. Privacy was the reason cited by Google but advertisers quickly called the motives into question and complained about the loss of transparency into a large amount of ad spend. A …

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Google Search Bugs

Late Friday, Google confirmed it had an indexing issue that specifically impacted what content was shown in the Top Stories section in Google Search. In addition, the Google Search Console coverage report has not been updated in about two-weeks, which is unusually delayed. Indexing issue. Google said there was an …

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Google Ads Search Terms

Google has begun alerting advertisers that it will soon stop showing search queries that triggered their ads when there is not “significant” data. “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer …

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2020 Google Paid

It’s no secret to paid search marketers that COVID-19 has hugely impacted performance and advertisers’ ability to spend on paid search marketing in ways varied across industries and business situations. There have been plenty of articles written on some of these shifts. Here I’d like to talk about the 2020 …

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Bing Ranking Factors

In our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I sat down with Bing to talk to them about some of those factors. This is from our interview with Microsoft’s Christi Olson and Fabrice Canal, on Live with Search …

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Google AMP Exchange (SXG)

Google announced that Search Console has been upgraded to support reporting on issues around AMP and signed exchanges. Signed exchanges (SXG) can be used with AMP to show your real publisher URL and not the Google AMP cache URL when serving your AMP articles. Google’s URL inspection tool and the …

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Google Search Insights

After being under the radar for a couple of months, Google has confirmed the new Google Search Console Insights. Search Console Insights is a new view of your data specifically “tailored for content creators and publishers,” Google said. It can help content creators understand how audiences discover their site’s content …

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Google Indexing Systems

Google has now explained the massive search bug from yesterday was related to an issue with its indexing systems. Google wrote, “On Monday we detected an issue with our indexing systems that affected Google search results. Once the issue was identified, it was promptly fixed by our Site Reliability Engineers …

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CCPA and Facebook Ads

On Friday, August 7, Search Engine Land’s Editor-in-Chief, Ginny Marvin, will talk with advertising and data intelligence experts about what advertisers affected by CCPA need to do to keep their Facebook campaigns compliant, how to adjust Facebook campaigns as a result of this change, and the impact marketers are already seeing due …

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