Tag Archives: search

This was an eventful year for those in the paid search community as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes, our insightful paid search columnists were there to help them …

At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time, 78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the …

This morning, Google began sending out noticed through the Google Search Console to web sites that have login and password fields on pages that are not over HTTPS. The notification says nonsecure Collection of Passwords will trigger warnings in Chrome 56 for domain.com. Chrome 56 in January will issue a …

Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s “Enterprise Local Marketing …

Photo: Anna Funke of Semcon  While typing in a phrase like “engineer” in a typical search engine may reveal an image of a group of males, a new gender neutral search engine claims to be different. Semcon’s Re-Search service is said to offer a gender-balanced image search, avoiding common stereotypes …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Gnomes: Source: Instagram Google office with socks on the wall: …

If it feels like the search results changed a lot this year — especially Google’s — you’ve done a good job staying on top of search news. As we look back on the biggest stories of the year, several of them cover changes in SEO and ranking algorithms, and others …

A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when they’re ready to convert. Advertisers must now be ready and willing to provide value to their customer’s days, …

The time has come for businesses to frame their search marketing in the context of a broader media landscape that includes all the ways people discover brands. One of the implications of this is a new focus on location. Because “near me” mobile moments are experiencing a dramatic rise, brands …

Should I optimize Google my business listing? Yes, you should. Listing your business on Google my Business is not the only process to improve your business presence online.Just like a website, your Google my business listing should be optimized well enough to rank in top positions in local search results …